In the world of marketing, the landscape is split into several kingdoms and in each, a leader is at the helm. Which of the marketing houses do you belong to, what role should you play, and what’s the winning strategy?
For the answers to these questions, be sure to attend the Philippine Marketing Association’s (PMA) Game of Marketing, the first Asian Marketing UnConference on November 27 to 28, 2017 at the Sofitel Philippine Plaza Manila in Pasay City. This is from the same team that brought you the successful Fifty Shades of Marketing in 2015.“I am proud to organize this event, an unstructured marketing conference where topics are discussed, voted on, and decided before the conference officially starts. We are spicing up this UnConference by playing around with the most popular TV series, Game of Thrones,” according to Donald Lim, country CEO of Dentsu Aegis Network Philippines, CPM Asia Pacific, and overall chair of the 48th PMA National Marketing Conference.
The opening keynote speakers are David Hearn, regional head of Strategy, dentsu X Asia Pacific; and Hermawan Kartajaya, co-founder of Asia Marketing Federation, president of Indonesia Council for Small Business, and president of ACSB.
Other speakers include Merlee Jayme, chairmom/chief creative officer of Dentsu; Jayme Syfu, who will introduce the Three Dragons of Creativity; and Meng Liu, head of Asia and Oceania Networks of United Nations Global Compact, who will discuss Making Global Goals Local Business. Lim will be the closing keynote speaker.
“In the Game of Marketing, selfishness and greed may win some battles, but the war is always won by those who create meaningful engagements and solid relationships,” explained Mark Vincent Co, PMA executive vice president.
The event is supported by the Philippine Daily Inquirer, Business World, Philippine Star, Manila Bulletin, Manila Times, and WhenInManila.Com. To learn more, visit https://www.facebook.com/GameOfMarketingPMA/. You can also contact Lira Ligero at 0997-7840532 or e-mail firstname.lastname@example.org for inquiries.