An infectious and energetic blend of music filled the atmosphere at McKinley West as over 10,000 participants, a.k.a. Music Runners™ ran, danced and partied at the second edition of The Music Run™ by Philam Vitality.
A phenomenal and futuristic run, The Music Run™ is an award-winning event that offers a unique total music immersion experience and has been making waves all over the world, including multiple sold-out events in Asia this year, and new tour dates announced in India, Europe and South Africa for next year.
The Music Run™ by Philam Vitality started on a high note at the Music Village with a pre-party featuring local alternative soul band Sud, who rocked the crowd with upbeat renditions of their hits ‘How We Play’ and ‘Profanities’. Pre-race energy levels were further pumped up with a mass warm up by Gold’s Gym, the much-loved music and dance infused workout.
In each of the Music Zones, Music Runners™ were treated to special interactive activities: From cool, cold pyrotechnics in the Philam Asset Management Inc Rock Zone; a tunnel with hanging balls at the BPI-Philam Pop Zone; a stage featuring AirAsia crew lip syncing to the top-voted songs with an electric “Superbowl” performance in the AirAsia Old School Zone with a chance to win exclusive flights and prizes; photo opportunities with graffiti artists, dancers and photo walls in the Hip Hop Zone; to a mobile disco tunnel with glowing lights in the Philam Vitality Dance Zone.
Presenting Sponsor Philam Life, who recently launched the Philam Vitality Active App, hosted a series of engaging running, swimming, and cycling challenges at their booth. A few lucky Music Runners™ who downloaded the app also walked away with cool prizes.
“This was made possible with the Philam Vitality program, a first of its kind, full-scale wellness program where members get rewarded for making healthy choices. Through Philam Vitality, we are taking active steps to positively transform the lives of Filipinos by helping them to live longer, healthier and better lives,” she added.
Music Runners™ were also treated to endless music and fitness-inspired entertainment in the Music Village courtesy of event sponsors.