Billboard and dick clark productions announced today that the video for Adele’s new single “Send My Love (To Your New Lover),” off her latest album 25 , will make its worldwide debut during the “2016 Billboard Music Awards.” The video for the song, which was co-written with and produced by Max Martin & Shellback, was shot in London and directed by Patrick Daughters (Feist, Muse, Yeah Yeah Yeahs).
Adele is currently in the midst of a sold out tour in Europe, which runs through June 15th. As previously announced, Adele will headline this years Glastonbury Festival in the UK, from June 22-26.
The “2016 Billboard Music Awards” will broadcast LIVE from Las Vegas on Monday, May 23 8am (7am JKT/ BKK) on RTL CBS Entertainment HD.
Billboard is the world’s most influential music brand, built on the most complete and well- respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music
– the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 7.5 million engaged actions in Q4 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard topped Shareablee’s list of U.S. publishers by engagement on Twitter in Q4, ahead of brands including Bleacher Report, BuzzFeed and The New York Times. Billboard magazine has scored major news-generating covers recently including Nicki Minaj, Lana Del Rey, Selena Gomez and Justin Bieber.
About “2016 Billboard Music Awards”
The show will showcase this year’s hottest and biggest music stars. Billboard Music Awards finalists are based on key fan interactions with music, including album and digital songs sales, radio airplay, streaming, touring and social engagement. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Music and Next Big Sound. The awards are based on the reporting period of March 23, 2015 through March 17, 2016. The “2016 Billboard Music Awards” is produced by dick clark productions. Allen Shapiro, Mike Mahan, Mark Bracco, Barry Adelman and Robert Deaton are Executive Producers.