On October 22, 2015, at the Gatorade Hoops Center along Shaw blvd., the world-renowned sports drink launched its newest flavored variant, White Lightning, with help from their latest ambassadors: Alyssa Valdez (Ateneo Lady Eagles), Mika Reyes (De La Salle Lady Spikers), and Chris Banchero (Alaska Aces).
Tony Atayde, Pepsico Philippines Marketing Manager, said, “Coming from our 50th anniversary… we now want to focus on empowering a new bread of athletes and game changers.” He described Valdez, Reyes, Banchero, and Jeron Teng (also part of the line-up but could not make it due to rescheduling caused by weather concerns) as “top athletes who know the value of working hard to stay in peak form and understand that games aren’t won on the court but in the gym and practice venues.”
Atayde expressed his excitement to see them inspire more people to pursue active lifestyles, and understand the value of proper hydration.
Pushing for greatness
After 50 years of Gatorade’s legacy of fueling local and international sports’ greatest moments, the sports drink brand continues to believe in the value of hard work. Whether the goal is to finish a 21k half marathon, climb a mountain peak, or just physically feel stronger overall, preparation and constantly working to improve one’s game is key to winning on game day.
With this kind of hard work, proper hydration is crucial to be able to push forward and grow stronger.
With a refreshing, light orange-grapefruit flavor, White Lightning is formulated with non-carbonated water that does not cause stomach discomfort, 6% carbohydrates which research has shown to be the optimal level in promoting absorption and providing energy to working muscles. Also, with electrolytes for rapid rehydration and minerals to help prevent cramps.
Atayde concluded that, “You don’t have to be a pro athletes to benefit from proper hydration. For as long as you move and you sweat, your body needs to be properly hydrated so you continue to work towards achieving your full potential. We’re confident that our new variant and our new ambassadors will help us reinforce that message.